Logo, branding, website, and merchandise for a food truck.
This food truck and its branding focuses on the product it sells. The pastel shape and outline are used repeatedly on the menu, website, merchandise, and trays. The word “ayllu” means community in Quechua, these communities typically reside on the mountains in the Andes where they raise llamas and farm produce.
The logo resembles both: a mountain and a llama hoof print, to reinstate the meaning of community in the name of the business.
The website was designed on Adobe XD. The color palette and pastel outline were used for cohesion.
Process
logo sketches
